This list is still pretty similar to my previous Essential iPhone apps, but if you have an iPad, you know the same app on the two devices are amazingly different for being the same.

Evernote
Still as indespensible as ever, Evernote for the iPad is an amazing addition to the various versions of the app across platforms. The viewing, sorting and editing of notes is flawless. The only needed addition is a system-wide “Add to Evernote” but that’s a flaw in iPad cross app interworkings.

Keynote
The golden ideal of how to take a complex desktop app and make it perfect for a touch-based interface. A bit hokey on the file handling and sharing (such as why can’t I open existing files on iwork.com) but overall amazing.

MindNode
A strong simple app for creating mind maps. If you’ve not used a mind map app, this is the one to start with; it’s easy creating and editing features make it one of my go-to apps.

Zinio
Magazines on an iPad? Don’t let Wired fool you into thinking there has to be some breakthrough, it’s already here. While most prices are about the same as mailed versions, I subscribe to two British music magazines for far less than I could otherwise.

SketchBook Pro
My favorite of the myriad of drawing programs. Amazing quality and quantity of brushes and effects, and strong support for layers (even exports as a PSD) combined with my Pogo Stylus (sorry, Steve… using a stylus on this thing rocks) actually make me feel raster-based art has a place in my world.

Air Sharing HD, Dropbox, and GoodReader
Do i need all three? Not really, but each one has features that don’t overlap with the other. If you only get one, spend the buck and get GoodReader. It’s amazingly quick, is able to connect with a bunch of server types (including Dropbox) and hasn’t come across a file yet that it wouldn’t open.

NewsRack
Not the greatest RSS reader I’ve ever seen, but the best on the iPad so far. It does what it’s supposed to do, and has Delicious and Instapaper support.

Sorted
I hate all this GTD bullshit. When your to-do list becomes a to-do item, you’re not going anywhere. That’s where Sorted comes in, simple lists, simple editing, simple priority. Get it if you have the need to keep track of stuff you need to get done.

It’s beautiful.
I have to learn to type differently.
Size and shape are perfect.
It’s tough
I feel like my heart is an alligator

It sure doesn’t seem like 22 years ago, but it was 1988, so it must have been.

When getting drunk in Juarez lost its thrill, El Paso had very little to offer. My roommate was from Wisconsin, his name was David Francis Guttenberg, and he drove a silver Chevette that he cleaned up, and put an above-average sound system into.

On nights when we didn’t feel like sleeping, we’d get something to drink, and just drive through the night.

El Paso has roads that literally go nowhere forever. Through mountains, up and down hills, the darkness was pervasive, and there was never a cop to be seen.

I would always bring cassettes along, whatever I got that was new. Finding good music was rare, the entire idea of punk or independent music apparently didn’t make it to El Paso yet. I remember one head shop that sold some decent music, but other than that, there was nothing but chain stores.

We never really talked much when we drove around, just listened to music, Gootie watching the road, and me watching the world go by.

I remember one night listening to Nothing’s Shocking by Jane’s Addiction, driving around the Sun Bowl again and again.

But this night that I’m remembering the most was the night I got a copy of Daydream Nation by Sonic Youth.

Riding though the darkness, the mountains and hills and desert sand going by, the guitars started slowly, Kim telling us we were it.

I’m sure we were drinking or something, but that album fucked our brains up more than any alcohol did.

“I wanted to know the exact dimension of hell, does this sound simple?
Fuck you! Are you for sale?
Does ‘Fuck you’ sound simple enough?”

By the time we got to the track Providence, we were well outside of any city lights, the darkness and quiet of the desert was all around. That lonely piano sitting on top of what sounded like a rocket slowly taking off was our entire world, and Mike Watt’s voice from nowhere talking on the answering machine was like the voice of god startling the shit out of us.

Gootie looked over at me and said “Jesus, this shit should be illegal.”

“Are you going to get one?”

That rates as the most frequently asked question of the last month. It’s usually asked with a bit of hesitancy, skepticism and for many, seeking a bit of reassurance that this thing will be as good as advertised.

Am I going to get one?  Most definitely.

Will I get the low end one, so I don’t feel the twinge of Apple-dickery when they release a much better one several months later, with all the things the launch model should have had? Most definitely.

I will get one for single reason I think the iPad will be amazing: I believe it will change the way I work.

I’m like so many out there that have always wanted a tablet device. I’ve wanted one for decades, noting the obvious convenience, freedom and belief that separating the heavy from lighter work would allow flexibility in how I conceptualized and created.

So this iPad thing looks to be the first of many giant changes in how I get things done. So let’s make a quick rundown of the things I need to do every day:

  • Listen to Music
  • Write, write, write
  • Read, read, read
  • Basic communication (chat, email, tweet, share files)
  • Do rapid wireframes
  • Refine wireframes into high-fidelity versions
  • Create user journeys, flows and other various maps
  • Do a little photo or comp editing
  • Create presentations that describe concept and ideas to share with the world

Alright, let’s dig in…

Listen to Music
Yes this is a necessary task. I think Apple has this one covered.

Write, write, write
I’m sure the always excellent Evernote will only continue to get better on the iPad (I’m writing this in Evernote as we speak. Wordpress export would be awesome, btw). As far as I’m concerned, with the exception of the occasional code editing, Evernote has become my only writing app, it’s just that dang good. So, I’m covered there.

Read, read, read
Well, I’ve already kvetched about Socialite taking a dump, but there’s plenty of RSS readers out there in the world, and google reader renders fine through Safari. I’ll be fine.

Basic Communication
Chat is lacking for sure. The iPhone AOL client is clumsy, ugly and a bit nerdish. Fring is just not what I need, but maybe this Meebo thing is worthwhile. Obviously a native iChat with video is in the future, but dang if I wouldn’t love it in the first launch.

Email is covered, and the amazing Tweetie2 covers my Twitter needs.

I’ve been using Dropbox for a while now, and find it indispensable. But I have a whole giant question about Files and Filesystem that I’ll get to in a bit below.

Rapid Wireframes
Omni Group has committed to bringing their top five applications on the iPad in newly-designed versions specific to the device. (See: http://blog.omnigroup.com/2010/01/29/ipad-or-bust/). This includes OmniGraffle, a program I’ve always toyed with using, but never sat down and pursued. I’m pretty set with Illustrator and this dorky program called Inspriation as a Layout / Mapping combo.

But wait… Adobe hasn’t announced any plans for Illustrator to show up on the iPad. I’m not even sure they could manage that. I’m not sure they’d be financially able to sell their products for the rates that are the norm for the iTunes Store. (I could go off on an Adobe rant right now, but they’re getting kicked around a lot for Flash dickery right now, let’s just say that after years of mostly meaningless an expensive upgrades, it looks like I’m soon to be a Graffler).

Refine wireframes into high-fidelity versions
Here’s where Illustrator is going to be missed. Despite the mostly meaningless and expensive upgrades over the years, nothing can replace Illustrator in my workflow when it comes to control and drawing ability. It will certainly never leave my desktop, and I’m not sure its value would translate to the iPad.

Create user journeys, flows and other various maps
Ditto Omnigraffle

Do a little photo or comp editing
I’d love to see a Pixelmator light on the iPad, but I think it would suffer from the same issues that any image editing program would face: the inability to leave things out. Let’s lean towards our friend Brian Eno who, so perfectly, stated “That’s a form of innovation, just to leave certain things out.”

Create presentations that describe concept and ideas to share with the world
Keynote, baby! I’ve loved Keynote from day one, and am excited about the release of iWork for the the iPad. It’s unlikely I’ll use anything but Keynote, but who knows.

So it looks like I have a mobile working platform that will accelerate and encourage working in a new way… what about the downsides?

Filesystem
Does it have one, is it cloud based? Will DropBox be accessible by applications that are able to edit files? Is it a sync only system? Most importantly, what happens when I click a link to an MP3 file? Will it download? What about email attachments? Compressed files? The list goes on.

Typing
Will I be able to type on this thing with any degree of speed and accuracy? I’ll certainly invest in a Bluetooth keyboard, as I could use it for iPad, MacBook and iMac interchangeably, but natural typing on the the iPad will be a make or break factor for me.

Apple gets a lot of flak for having control of the iPhone, iTunes and the iTunes App Store and process. However, Apple has not been credit for one huge thing they’ve done. They’ve practically eliminated software piracy. By controlling the distribution of software going on to the Touch, iPhone and now iPad, they’ve locked illegal distribution out of the system. Will it still happen? Sure. Will it happen with the frequency it does today? Not a chance.

By doing this, they also have driven software pricing down dramatically. A full copy of iWork for $30? Could not be done without full control of device and delivery.

Don’t think so? Let’s check Tweetie, one of my favorite Twitter apps. The desktop version is $19.95, the iPhone version is $2.99. The incredibly popular Things app is $9.99 for the iPhone, a fortune compared to most apps, the desktop version still claims $49.95. My favorite game Plants vs. Zombies (which I’ve purchase 3 times now in various forms) is $2.99 for iPhone, and $19.95 for the Mac.

The reason I bring this up is simple: The value of software is rising, and I’m a sucker for well-designed software that does one thing beautifully.

So, I’m late getting my year-end lists out. But it’s the end of a decade, so cut me some slack.

Before I get to 2009, here’s a recap and revised history of the best albums of the decade.

2000

Doves – Lost Souls – Album
New Model Army – Eight – Album
PJ Harvey – Stories From The City, Stories From The Sea – Album
Shelby Lynne – I Am Shelby Lynne – Album
South – From Here On In – Album
U2 – All That You Can’t Leave Behind – Album


2001

Ash – Free All Angels – Album
Badly Drawn Boy – The Hour Of Bewilderbeast – Album
Joe Strummer – Global A Go-Go – Album
Magoo – Realist Week – Album
Ryan Adams – Gold – Album
Spiritualized – Let It Come Down – Album
Yeah Yeah Yeahs – Yeah Yeah Yeahs – Album


2002

The Anniversary – Your Majesty – Album
David Bowie – Heathen – Album
Doves – The Last Broadcast – Album
The Flaming Lips – Yoshimi Battles The Pink Robots – Album


2003

The Alarm – In The Poppyfields # 1 – #5 – Album
The Decemberists – Her Majesty The Decemberists – Album
Broken Social Scene – You Forgot It In People – Album
Joe Strummer – Streetcore – Album
Over The Rhine – Ohio – Album
Regina Spektor – Soviet Kitsch – Album
The Stratford 4 – Love & Distortion – Album
T.S.O.L. – Divided We Stand – Album


2004

Bad Religion – The Empire Strikes First – Album
Dungen – Ta Det Lugnt – Album
The Explosion – Black Tape – Album
Green Day – American Idiot – Album
Leatherface – Dog Disco – Album
Mission Of Burma – ONoffON – Album
Tilly and the Wall – Wild Like Children – Album


2005

Against Me! – Searching For A Former Clarity – Album
Broken Social Scene – Broken Social Scene – Album
Gorillaz – Demon Days – Album
The Kills – No Wow – Album
Reigning Sound – Live At Goner Records – Album


2006

Cat Power – The Greatest – Album
Defiance, Ohio – The Great Depression – Album
The Hold Steady – Boys And Girls In America – Album
Lilys – Everything Wrong Is Imaginary – Album
The Riverboat Gamblers – To The Confusion Of Our Enemies – Album
This is My Fist – A History of Rats – Album
The World / Inferno Friendship Society – Red-Eyed Soul – Album


2007

Against Me! – New Wave – Album
Bishop Allen – The Broken String – Album
David Vandervelde – The Moonstation House Band – Album
Fake Problems – How Far Our Bodies Go – Album
The Gaslight Anthem – Sink Or Swim – Album
The Innocence Mission – We Walked In Song – Album
The National – Boxer – Album
The World / Inferno Friendship Society – Addicted to Bad Ideas – Album


2008

Cloud Cult – Feel Good Ghosts – Album
The Dutchess and the Duke – She’s The Dutchess, He’s The Duke – Album
Fucked Up – The Chemistry Of Common Life – Album
The Gaslight Anthem – The ‘59 Sound – Album
HiFi Handgrenades – Carry On – Album
Poi Dog Pondering – 7 – Album
Street Dogs – State of Grace – Album

Rule Number One: There’s no fucking rules, dude.

Rule Number Two: The grid is nice, but if you want to fuck it up.. then fuck it up.

Rule Number Three: Draw everything 3 times before you go near a computer. Describe it out loud at least twice.

Strange Creatures of the Office, Part One

The Feeble Shark
There are dinosaurs walking the halls. You probly know who they are. You’ve spotted them by their strange target-shaped marking on their back. A bit harder to spot are the Feeble Sharks. Predators that were once the top in their league, and still may be, but they have hit their evolutionary peak. They can do nothing new, they are sharks. They still are fearsome in what they do, but what they do is becoming less and less relevant. Their inability to evolve means they become more and more feeble over time. Beware, they think they are fierce and tend to bite a lot.

Tiny Dinosaurs
The Tiny Dinosaur could be thought of as a freak of nature, but there are far too many of them wandering the halls to be a fluke. These Jr account execs and designers who are being brought up disregarding digital thought are young, foolish and past their prime before they even get moving. Sadly, they will end up in the marketing department of one of your clients, and you will have to deal with their lack of vision again.

The Evolving Predator
People who understand the cycle of learning. People who accept that the wise old man concept is dead. The once lifelong cycle of craft and understanding has been reduced to a cycle that occurs more than once in a generation. Those that know they are the top of their game, and allow for a new path of learning to spawn from that are our key players. One who will accept they are a novice, and add new knowledge to their own, and let their abilities expand. Note that age is not a factor in this species, and they tend to be more uncommon than they should be.

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I’m in the midst of a fascination with Krautrock. This was spurred on by two things : the fabulous BBC documentary and a discussion about moving to Berlin.

The documentary is well worth checking out. Try the BBC iPlayer

BBC Link is dead, Here is the promo site with some video clips

It traces the Krautrock scene from it’s psychedelic origins though to the cold, yet somehow human, approach of Kraftwerk and other electronic-based bands.

They touch briefly on Bowie’s Berlin trilogy, and it’s obvious influences, and hint that Bowie intended on making an album with Krautrock musicians. (Note to David : Make that album, the world needs something extremely interesting from you).

This also took me around to giving Achtung Baby another listen. Long held as my favorite U2 album, it’s influences are unmistakable, and the imagery that Anton Corbjin provides are truly the romanticized version of Berlin that I’ve built up over the years.

So when the brief mention of moving to Berlin was brought up, all this came together in my strange little brain. Berlin! Destiny, concrete, art, harsh yet beautiful, minimalistic tendencies made real. I was sold for all of 30 seconds.

It all comes down to one thing, which only a few people will understand. My faith is not yet stronger than my fear.

Click for Lifesteam Poster

Click for Lifesteam Poster

A while back, I worked on a pitch for a packaged energy / health drink. I put this piece together around marketing product attributes and benefits to a fully connected family.

There was quite a lot of “Big Brother” talk, (mostly from the dinosaurs that roam the halls, hiding in caves fearing the sun) but many people are starting to come to terms with the difference between private and personal.

From the pitch:
Imagine if you will, the state of advertising in the next 5-to-10 years. Today’s demographics will seem thin and superficial; methods of marketing are already skewing towards individual behavior rather than broad audience groups.

The connected device, both household and mobile, will be the main source of news, entertainment and communication; with television likely to become more of a video service through a computing device, much like radio, magazines and newspapers are now headed. Social Networking will be less a destination, and more of a transparent expectation of every device and service, with current players such as Facebook and Twitter become more open, and encompassing more and more user-based content and features.

We like these scenarios, as severe as they may seem to our industry, they are exciting for our business. As part of this presentation, we’d like to show you a view of (Client Name) in the very near future, an audacious brand play that eschews traditional advertising for a direct integration of product information and benefits into consumers’ personal lives.

Any thoughts? Is the world ready to see a marketing message in their daily data? Is it already happening, but in clumsier ways than we hoped? Anyone prepping this in their future plans?