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	<title>Revinity by Andrew Heaton &#187; Futurism</title>
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	<link>http://revinity.com</link>
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		<title>Mark Rothko &amp; the Fascism of the Box and Arrow</title>
		<link>http://revinity.com/2008/02/mark-rothko-and-the-fascism-of-the-box-and-arrow/</link>
		<comments>http://revinity.com/2008/02/mark-rothko-and-the-fascism-of-the-box-and-arrow/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 15:35:29 +0000</pubDate>
		<dc:creator>Andrew Heaton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Approach]]></category>
		<category><![CDATA[Futurism]]></category>
		<category><![CDATA[Leaving the Herd]]></category>

		<guid isPermaLink="false">http://betaia.wordpress.com/2008/02/21/mark-rothko-and-the-fascism-of-the-box-and-arrow/</guid>
		<description><![CDATA[
Boxes and arrows are fascist statements.
They indicate a herd mentality that we wish to push on our visitors. They show the world segmented into a series of non-contextual areas, but vaguely related spaces touted as an &#8220;experience&#8221;
Mark Rothko had it right&#8230; there is no edge to the box, no line connecting them.
the contents of the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://betaia.files.wordpress.com/2008/02/picture-1.jpg" width="310" height="385" alt="Picture 1.png" /></p>
<p style="font:10px Verdana;"><strong>Boxes and arrows are fascist statements.</strong></p>
<p style="font:10px Verdana;">They indicate a herd mentality that we wish to push on our visitors. They show the world segmented into a series of non-contextual areas, but vaguely related spaces touted as an &#8220;experience&#8221;</p>
<p style="font:10px Verdana;"><b>Mark Rothko had it right&#8230; there is no edge to the box, no line connecting them.</b></p>
<p style="font:10px Verdana;">the contents of the box should be a spectrum of interest as defined by the user. the path is an effort by the user of venturing further into each area.</p>
<p style="font:10px Verdana;">Content should be sculped around a user&#8217;s position.</p>
<p style="font:10px Verdana;"><b>Simply, wherever they are is the best place they can be.</b></p>
<p style="font:10px Verdana;">If current position is the best context, every item becomes a promising tipping point, or positive next step.</p>
<p style="font:10px Verdana;"><i>So what does this mean?</i></p>
<p style="font:10px Verdana;">It means what most of us have come to find:</p>
<p style="font:10px Verdana;">
<ul>
<li><span style="font-family:Verdana;"><span style="font-size:10px;">Most navigation is junk</span></span></li>
<li><span style="font-family:Verdana;"><span style="font-size:10px;">All content should be multi-faceted</span></span></li>
<li><span style="font-family:Verdana;"><span style="font-size:10px;">Top-Down Tree-ing is dead</span></span></li>
</ul>
<p style="font:10px Verdana;"><i>Some things we can do now</i></p>
<p style="font:10px Verdana;">
<ul>
<li><span style="font-family:Verdana;"><span style="font-size:10px;">Draw content maps instead of page maps</span></span></li>
<li><span style="font-family:Verdana;"><span style="font-size:10px;">Stop starting with navigation, and start thinking about how to indicate a story</span></span></li>
<li><span style="font-family:Verdana;"><span style="font-size:10px;">At each expected user point, think about what questions would stem from that content</span></span></li>
<li><span style="font-family:Verdana;"><span style="font-size:10px;">Stop aiming for the lowest common user</span></span></li>
<li><span style="font-family:Verdana;"><span style="font-size:10px;">Try for understandability over usability</span></span></li>
</ul>
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		<title>My Ghost Lives in the Machine</title>
		<link>http://revinity.com/2008/02/my-ghost-lives-in-the-machine/</link>
		<comments>http://revinity.com/2008/02/my-ghost-lives-in-the-machine/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 15:35:59 +0000</pubDate>
		<dc:creator>Andrew Heaton</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Futurism]]></category>
		<category><![CDATA[Untitled]]></category>

		<guid isPermaLink="false">http://betaia.wordpress.com/2008/02/12/my-ghost-lives-in-the-machine/</guid>
		<description><![CDATA[Not to digress, because that last post contains a lot to discuss&#8230; but another similarity between Twitter, Facebook and WoW is the user&#8217;s effort to project an image of themselves into the world.
WoW makes this very easy, you have an avatar, you accomplish things within the construct of the system, meet others and interact within [...]]]></description>
			<content:encoded><![CDATA[<p>Not to digress, because that last post contains a lot to discuss&#8230; but another similarity between Twitter, Facebook and WoW is the user&#8217;s effort to <strong>project an image</strong> of themselves into the world.</p>
<p>WoW makes this very easy, you have an avatar, you accomplish things within the construct of the system, meet others and interact within a somewhat constrained storyline.</p>
<p>Your reputation is evident in your skills and experience, and compounded by your actions in play.</p>
<p>I&#8217;ve noticed a similar behavior occurring on various social networks.</p>
<p>Recently, I&#8217;ve noted some with a concerted effort to <strong>transfer the events of their life into a story-based construct</strong> through links, tweets, photos, and contacts.</p>
<p>By following their <strong>Digital Ghost</strong>, I can find out all I need about someone by the interactions that are made very visible online.</p>
<p>This is far more revealing than a bio, or the typical bullets-and-bullshit type of content seen in a CV or resume. First-person exposition is a fading concept when I can learn more about a person through following their own experiences.</p>
<p>By constructing their own story out of various pieces of media around semantically-linked points that are regulated by time, the adventure of life emerges.</p>
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